118 118 - Directory Enquiry Service in Britain
118 118 is an English supplier of directory enquiries services, making it possible for individuals to unearth phone contacts in addition to other handy facts.
118 118 utilise The Number UK Ltd’ to provide directory assistance numbers - the Number UK is a child company of American Firm InfoNXX - the biggest independent directory assistance supplier world-wide.
Directory enquiries was, in the past, requested by dialing 192 (The United Kingdom), still, the market was deregulated in 2002 and in August 2003 192 was finished.
On top of delivering a directory enquiry service, 118 118 also provide a service where one can ask their personnel something, eg, ‘Where is the highest tower in Mauritania’ and 118118 will then deliver the answer, over phone, or even over a text message (awfully convenient whilst you are at a pub quiz!)
118 118 presented some notable advert campaigns in recent years, making two cheeky chappies sporting sagging moustaches, renowned for promoting their system. The men have appeared in many comic forms, including a spoof of ‘The A-team’. They are, now, a really well known component of the 118 brand throughout Britain, and are instantly recognizable.
