118 118 is a UK supplier of directory assistance services, assisting you to get telephone contacts as well as additional valuable data.

118 118 utilize The Number UK Ltd’ to supply directory enquiry information - the Number UK Ltd is a child company of US Company InfoNXX - the largest independent directory assistance provider in the world.

Directory enquiries was, before, reached through ringing 192 (The United Kingdom), however, the market was deregulated in ‘02 and in August 2003 192 was finished.

Amongst offering a directory enquiry facility, 118 118 also provide a facility whereby you might ask 118 118’s employees a question, e.g., ‘What is the tallest construction in Cuba’ and they will then deliver the answer to your problem, over a telephone, or over a text (truly effective when you are at a pub quiz!)

118 118 have launched several notable advertising campaigns in the past few years, making 2 blokes who have droopy moustaches, famous for promoting their facility. The cheeky chappies have appeared in several distinctive disguises, including a caricature of ‘The A-team’. 118 are, now, an enormously well-known element of the 118 brand across Great Britain, and are distinctly recognizable.